The company was founded by Daan Borsje & Wouter van Egmond in 2017. Both being avid motorcycle fans and they had been customising on all kinds of projects together. Wouter, being one of the most dedicated petrol heads out there, rode in any type of weather. Always with a smile on his face when he took his BMW GS for a spin.

He knew how to handle any bike and ride it like he was MAD. He really could appreciate badass sounds on a motorcycle and he was keen on the details! Sadly, Wouter passed away in March 2017. We vowed to continue his legacy through both MAD Exhausts and Moto Adonis Motorcycles. 

One of the first bikes fitted with a one-off MAD Exhaust