MAD was founded by Daan Borsje & Wouter van Egmond in 2017. Both being avid motorcycle fans and they had been customising on all kinds of projects together, from motorcycles to VW Beatles. Anything could spark their interest. Wouter, being one of the most dedicated petrol heads out there, rode in any type of weather. There wasn't a hard trail or bad day that could stop him from riding his BMW GS. 

He knew how to handle any bike and ride it like he was MAD. His front tire didn't wear as he could easily pop a wheelie at any moment. He loved a good rumbling motorcycle and he was keen on the details in all our projects. Sadly, Wouter passed away in March 2017. We vowed to continue Wouter van Egmond's legacy through both MAD Exhausts and Moto Adonis Motorcycles.  

In 2019 Daan found a business partner in Wouter Buningh. A friendship that started in the workshop of Moto Adonis resulted in to taking MAD to the next level, adding numerous designs and models to the collections. 

One of the first bikes fitted with a one-off MAD Exhaust